SEO for SEO Executives
Despite having widespread knowledge, many digital marketers struggle with prioritizing tasks and maintaining focus. This guide aims to provide a structured approach for achieving significant SEO results from the beginning. Here’s a step-by-step strategy to heighten your SEO efforts effectively:
Guide – Blueprint – Strategy – Important Points | Reading Time: 5 Minutes
- Find the Right Keywords
Start by identifying the most relevant keywords for your topic. Then categorize these into primary and secondary keywords. - Analyze Competitors
Use these keywords to identify your top 10 direct competitors. Then investigate if they target any additional keywords that you might have missed. - Create an Excel Sheet
Set up an Excel sheet with columns for Target Keyword, Traffic, Target Page, and Current Ranking. Make certain that accurate URLs (Http, Https, WWW, or Non-WWW) are included. - Target Existing Rankings
If there is any keyword with a ranking under 30, use the associated page as your target page for that keyword. - Google Search Console Setup
Log in to Google Search Console, select the appropriate target market under “International Targeting,” and submit or add your updated sitemap. - Google Analytics Data
Collect and examine data from Google Analytics for the current year’s last month and the same month last year. Main metrics include total visits, organic visits, bounce rate, new sessions, average page spend time, organic search orders, organic search revenue, total orders, and total revenue. - Conduct an SEO Audit
Run an SEO audit using sites like UberSuggest to identify and fix any broken pages, links, or other errors. - Optimize Title Tags and Meta Descriptions
Write improved title tags and Meta descriptions combining your targeted keywords. Start with the homepage and continue with other key pages, aiming for at least 50 pages per month. - On-Page SEO Enhancements
Each target page should use the primary keyword in the H1 tag once. Add similar or synonymous keywords in the page content while also aiming for a minimum of 400 words on all pages, with over 1000 words on the homepage and critical landing pages. - Content Proofreading
Proofread the homepage and other crucial landing pages for accuracy and quality. The keyword density should be kept below 2%. - Mobile Responsiveness
Check for mobile responsiveness issues in Google Search Console and address them promptly. - Page Speed Optimization
Calculate the page speed on both desktop and mobile platforms. The aim should be for a score of 80+ on Google Page Speed Insights and confirming the site loads in under 3 seconds on Pingdom. - SSL Certification
Confirm that the website has an active SSL connection for secure browsing. - Legal Pages
The website must include Privacy Policy, Terms of Use, and Delivery Policy pages. - Contact Information
Verify that the contact us page or footer contains the correct address and matches the Whois records. - External Links
Mark all external links as “No Follow” to prevent any passing link equity to unrelated sites. - Google My Business
Register your business on Google My Business, confirming the URL, address, and phone number match those listed on your website. Incorporate primary and secondary keywords into the business description. - Avoid SEO Pitfalls
Make certain that no bold or hidden texts are used for keywords and avoid keyword stuffing. - SEO Audit Reassessment
Re-run the website/SEO audit using UberSuggest or SEOProfiler to identify and address any new issues. - Content Creation
Produce 2-3 high-quality blog posts related to industry trends and topics with high traction rates as per BuzzSumo. Additionally, prepare 10 guest blog post topics with 800-word articles for backlinking. - Guest Blog Post Topics
Create 20 blog post topics with keyword-focused titles and get 500+ word articles written. These will be used for creating backlinks. - Competitor Backlink Analysis
Compile a list of competitors and top industry websites. Use UberSuggest to analyze their backlinks, filtering out those with a DA/DR below 40 and irrelevant industries. Include high-authority, neutral sites like Medium.com and Clutch.co. - Backlink Quality Check
Sort backlinks by do-follow and no-follow status. Focus to aim for a higher number of do-follow links in the initial month. - Backlink Tracking
Maintain an Excel sheet with detailed information about each backlink created, including Date, Domain, URL, DA, PA, Anchor Text, Target Page, Username, Password, Status, etc. - Guest Blogging Outreach
Identify industry-relevant websites with a DA of 40+ that accept guest blog posts. Reach out to them daily, aiming to contact at least 10 websites per day to secure 5 active links by the end of the month. - Update Tracker
Keep your tracker or Excel sheet updated with details such as Date, Domain, DA, First Name, Contact Email, Guidelines, Status, Cost, Additional Comments, Article Title, Live Link, Anchor Text, Target Page URL, etc. - Schema Implementation
Allow Schema markup on your website to enhance search engine understanding. - Press Releases
Distribute press releases to gain coverage on Google News. - Wikipedia Link
Seek opportunities to obtain a link from Wikipedia for high authority. - Interactive Content
Develop interactive content such as calculators or typing tests for long-term engagement on the website. - Rankings Tracking
Monitor the rankings regularly and update your tracking sheet every fortnight to reflect any changes needed.
By following this inclusive blueprint, SEO executives can structure their efforts efficiently, guaranteeing a solid foundation for achieving optimal results in their SEO campaigns.
